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Penguin is launching the PenguinDating site in conjunction with Match.
Singles who up to dating site blurb service will be asked to write about the last book they read in their profile. It will also let them search the Match.
The company argues that you can tell more about a person by the books that they read, be it a turn-off or something that causes you to become intrigued. Penguin will be alerting readers to the new site by placing in 2m of its most popular fiction titles, and promoting it across all of its websites. Anna Rafferty, digital marketing director at Penguin, said: "'What are you reading, what did you last read, who's your pakistani dating website author?
However, to create this new service successfully, we wanted to partner with the world leaders in online dating to ensure we could provide the best quality of most used free dating app. Among the UK publishers, Penguin is more of the more innovative when it comes to online marketing.
It has launched a site called spinebreakers. Stay ed in.
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